For the first time ever, AS Watson Luxury Perfumeries & Cosmetics Europe will be present at MAPIC, the international market for retail estate, from 15 to 17 November 2006 in Cannes, France. AS Watson Luxury Perfumeries & Cosmetics Europe is part of the AS Watson Group, the retail division of Hutchison Whampoa Limited.
AS Watson first entered the European luxury perfumery sector through Belgium's market leader ICI Paris XL following the acquisition of the Kruidvat Group in 2002. ICI Paris XL operates 220 stores in Belgium, the Netherlands and Luxembourg characterised by stylish, contemporary design for a lively exciting shopping experience and features exclusive, top fragrance brands.
Keen to expand in this sector, AS Watson acquired Marionnaud, the leading perfumeries and cosmetics chain in France, and subsequently The Perfume Shop in the United Kingdom in 2005. Marionnaud, is the market leader for selective distribution in 10 European countries, and is currently developing an offer of perfumes, cosmetics and parapharmacy products within a new concept which will provide its very demanding customers with a pleasant and relaxed shopping experience. Marionnaud operates over 1,250 stores in 13 countries.
The Perfume Shop has been trading in the United Kingdom for 15 years and has clearly established its position as the leading specialist retailer of fine fragrance products. The Perfume Shop operates over 145 stores selling all major women's and men's fragrance brands in a modern and friendly atmosphere.
