In the latest 14th Efficient Consumer Response (ECR) Asia Pacific Conference, AS Watson Group was honored with the ECR Recognition Award in the Digital category, in recognition of its outstanding achievements in digital and eCommerce. Organised by the ECR Asia Pacific Council, GS1/ ECR Hong Kong and co-organised by The Consumer Goods Forum, this prestigious award aims to recognise the outstanding performance of corporations for their expertise in digital excellence.
“We are glad to receive such an important recognition in the digital category, and it certainly Reinforce the importance of AS Watson’s strategy of building Customer 360, a multi-channel experience from physical stores to online touch points. We are determined to make digital an integral part of our businesses across the globe because this is what customers expect, and customer experience is always our priority.” said Malina Ngai, JP, Chief Operating Officer of AS Watson Group.
To maximise the reach to customers and to provide a seamless shopping experience, the Group has invested USD60 million since 2012 to build a single and much more powerful digital and CRM platform for its 24 markets worldwide. ASW also strives to integrate online and offline experiences by offering click-and-collect option for eCommerce shoppers, and the analytics models help the Group to capture and understand customer behaviours, in order to provide them with personalised services.
