In partnership with the University of Bath, AS Watson Group, The Perfume Shop and Superdrug ran The Big Team Challenge – a competition where students are given real business challenges and tasked to come up with a viable business solution. This is the 3rd time AS Watson Group has been involved in the challenge, with over 150 students participating. By exposing students to real cases and problems, the competition aims to better prepare students for when they enter the professional world.