It has been the commitment of PARKnSHOP China to focus on the ever-changing customer needs，therefore innovative store formats were introduced to serve different customers better through unique shopping experiences. On 7 December, PARKnSHOP China was awarded “2012 The Best Marketing Innovation” in the 2012 China Marketing Grand Ceremony in recognition of its customer-oriented service, presented by ND Media and Nan Fang Metropolis Daily in Shenzhen.
AS Watson Group has once again chosen October in which 39 retail brands across 33 operating markets joined hands to BRING MORE TO LIFE through volunteering. Into its second year, the AS Watson Global Volunteer Day features a wide range of activities, from service for the mentally challenged, underprivileged children and the elderly, charity walks, health check, cleaning up beaches and conservation work.
AS Watson Group (ASW) has just reached an important milestone when the total store number hit 10,000 just before the end of 2011. As the world's leading health, beauty and lifestyle retailer, ASW has been bringing more to the life of every customer across 33 markets. With its global expansion plan in place, AS Watson continues its strive to exceed customers' expectations in over 10,000 stores.
Nuance-Watson (HK) (NWHK) has won the "DFNI Product Awards 2011" in the "Best New Gifts & Electronics Product"category for its exclusive pre-launch of Yao Monster Headphones at the Hong Kong International Airport (HKIA).
NWHK was the first ahead of all airport retail doors in Asia to officially launch the "Yao Monster" headphones at selected "Sound & Vision Enriching Life" stores and Fortress stores at HKIA. Co-developed by Monster, a leading designer and manufacturer of high performance headphones, and Houston Rocket Star Center, Yao Monster headphones feature the Chinese basketball superstar – Yao Ming to uniquely represent a fusion of technology and life and delivering perfect sound quality. The award recognises NWHK's persistent passion and commitment in growing the electronic category and offering HKIA's travellers true innovation and excitement of airport shopping.
Kruidvat recently won the Jury Prize of the Brain Cup 2011. The Brain Cup is a prize presented by the Netherlands Brain Foundation, which awards employers who make an extra effort to retain employees with brain damage during their employment.
The Perfume Shop started bringing impressive offers to its most loyal customers through the launch of its Rewards Club on 21 September. The perfume expert in UK decided to launch the loyalty programme to reward customers by working in partnership with suppliers to generate greater value for the members, and to engage with customers in a more personal manner.
Rewards Club members earn one “perfume point” for every £1 they spend in-store and online at theperfumeshop.com, and a £5/ €5 voucher would be granted when perfume point reaches 100, for redemption against next in-store purchase. Besides gift vouchers, customers will also benefit from multi-point events, exclusive product promotions and a quarterly Rewards Club e-magazine.
Superdrug celebrates reaching four million Beautycard members after just ten weeks into its launch.
From 29 March 2011, Kruidvat makes shopping at their stores even more lucrative, fun and personal with the introduction of a special loyalty card for all its customers, with personalised offers and points earning for extraordinary gifts.
Kruidvat introduced the loyalty card with the help of Dutch singer Xander de Buisonjé who recorded a song especially for the loyalty card, and singing it to the very first owners of the card at the Kruidvat store in Almere.
