To celebrate its 40th anniversary, PARKnSHOP, in partnership with Bo Charity Foundation’s Food Angel, launched the “PARKnSHOP 40th Birthday Charity Campaign”. The campaign is rolled out in two phases and encourages all Hong Kong citizens to participate, PARKnSHOP targets to make a HK$1 million donation and encourages customers to donate food of designated categories in support of Food Angel’s Community Outreach Food Assistance Programme.
PARKnSHOP and Hong Kong Young Women's Christian Association (YWCA) jointly announced the launch of the first-ever Food Coupon for Seniors Programme to bring love and care to the community, and also help encourage the business sector to lend a helping hand to the underprivileged. During the 6-month pilot programme, complimentary food coupons will be distributed to 300 seniors through YWCA every 2 months. PARKnSHOP also announced the establishment of a volunteer team, which aims to encourage its staff to contribute to society and echos with its corporate mission "We Bring MORE to Life".
PARKnSHOP and Bo Charity Foundation, the organizer of the food rescue and assistance programme Food Angel, jointly held a press conference to announce the expansion of their Surplus Food Donation Programme. PARKnSHOP took the initiative in July 2012 to become the first supermarket chain in Hong Kong to donate edible surplus food to Food Angel. The programme is now expanded to 55 stores, and the categories have been expanded from vegetables, fruit and bread in the beginning to poultry, meat and packaged food. These help Food Angel to prepare more nutritious free meals for people in need.
PARKnSHOP’s own brand range ‘SELECT’ has been well received since its launch in 2005 with its product range now expanded to more than 600 items. In a strategic business move for PARKnSHOP, SELECT is relaunched with a new image. French-designed packaging and a simple, appealing logo make SELECT easy to spot on the shelf and project the range’s young and trendy image. The smile in the logo represents customers’ satisfaction with every SELECT product they buy. To convey our mission to enable consumers to ‘enjoy a better life’, we are running a marketing campaign across TV and newspapers, backed by in-store promotions and food tastings, linking with the relaunch of SELECT.
PARKnSHOP became the pioneer among local supermarket chains in early July through launching of a food dontion programme with Food Angel to help the needy.
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PARKnSHOP is proud to announce today that it has pioneered a new barcode tracing system that will further enhance the safety, quality and freshness of all Mainland China vegetables on sale at all PARKnShOP stores in Hong Kong.
Living Ideas, a brand new retail concept, was inaugurated today in Heng Fa Chuen, Hong Kong Island. It brings together a wide range of globally-sourced home products and accessories, from bedding, kitchenware and tableware through bath towels and to AV equipments, to provide an endless source of lifestyle inspirations for the chic-minded.
