Gill Smith is appointed as Managing Director of The Perfume Shop
The Perfume Shop is proud to announce the brand as one of the most engaging Facebook fans page in the UK for the first quarter of 2012 with a high response rate at 72%*, proving the brand's effort in being responsive to its fans to maintain positive fan relationship. TPS also outperformed other perfume retailers in the market as the only luxury perfumeries & cosmetics retailer on Top 10 ranking.
The Sunday Times "Top 100 Best Companies to Work For" has rated The Perfume Shop (TPS) as one of the best places to work in UK. Ranked at 37th, TPS is one of a small number of retailers that made the top 50 in the 2012 survey released in early March. Among the staff of TPS being surveyed, 82% agreed that they love working for the company, while 80% felt a strong sense of family and 81% regarded that staff within the company are willing to help each other. This proves TPS to be a truly human-oriented employer, bringing more to the lives of customers, and also to its staff.
The Perfume Shop started bringing impressive offers to its most loyal customers through the launch of its Rewards Club on 21 September. The perfume expert in UK decided to launch the loyalty programme to reward customers by working in partnership with suppliers to generate greater value for the members, and to engage with customers in a more personal manner.
Rewards Club members earn one “perfume point” for every £1 they spend in-store and online at theperfumeshop.com, and a £5/ €5 voucher would be granted when perfume point reaches 100, for redemption against next in-store purchase. Besides gift vouchers, customers will also benefit from multi-point events, exclusive product promotions and a quarterly Rewards Club e-magazine.
The Perfume Shop, the UK’s largest Fragrance only retailer, will be advertising on mainstream TV for the first time with product focused advertising designed to encourage sales as well as longer term awareness of the brand amongst customers.
