YiMagazine, an influential media in Mainland China, has published the 2021 Most Loved Local Brand ranking and Watsons China ranked No.1 in the Beauty Retailer category, showing the success of Watsons in leveraging its O+O (Offline plus Online) retail strategy to closely connect with its customers.
TRU NIAGEN® exceeded 1.3 million bottles of consumption by Watsons customers since launch in 2017. A dietary supplement from innovator ChromaDex that promotes metabolic reactions in cells by significantly boosting NAD+ (nicotinamide adenine dinucleotide) continues to see increasing popularity and loyalty in Hong Kong. Watsons is the first retailer to introduce this innovative product exclusively four years ago, and the exclusive partnership will extend for another three years.
Watsons, the flagship health and beauty brand of AS Watson Group, has received seven of the top honors at the Retail Asia Awards 2021 that recognises retail excellence in the region.
Watsons, Asia’s No.1 flagship health and beauty brand, has announced the launch of its Foundation Finder in its mobile app to help customers identify their perfect foundation colours and shade. This will be a key O+O (Offline plus Online) experience to enable the technology enhancement of the global foundation market which is worth HKD107 billion, deepening the brand’s reach into a market segment with huge potential.
Watsons, the flagship health and beauty brand of AS Watson Group, is strengthening its commitment to climate change with a target to offset 2,250 tons of carbon dioxide (CO2) emissions. Devoted to “Look Good. Do Good. Feel Great.” with its customers, Watsons will contribute a part of its profits to CO2 offset projects in collaboration with ClimatePartner, a climate protection organisation, for every purchase of Sustainable Choice products exclusively at Watsons.
Watsons’ Strong O+O Capability Helps Build a Brand’s Market Position
“Forget physical versus online. It's not either or; O+O is the new standard for retail.” Speaking at the industry event Beauty Tech Live, Malina Ngai, Group COO of AS Watson Group & CEO of AS Watson (Asia & Europe), explained how O+O (Offline plus Online) becomes the new standard for retail and shapes the future.
