The first e-commerce store opened by Watsons Taiwan in Yahoo! Supermall manifested its impressive success amongst the total of over 2,000 stores, receiving the highest votes from the online users to win the Most Popular Store Award. With its highest sales achieved in the Beauty Category, the store has also been given the Super Golden Store Award.
Watsons China stands amongst other world famous brands in Top 100 of the recently released "Top 100 Annual Weibo Influence Power" chart, which portraits the top performing brands in Sina Weibo, the most significant social media network in Mainland China.
Watsons Malaysia made the Ramadan celebrations even more special this year by involving customers in the "Watsons Selebriti Aidilfitri" campaign. Celebrity friends of Watsons were invited to adopted orphanages to extend our love to the children of the homes, while members of the public were encouraged to purchase products from participating suppliers whereby RM$0.10 from each item sold was donated to the 3 homes which Watsons Malaysia has adopted. This is the 2nd year of Watsons Malaysia's solidarity action towards the orphanages. Apart from monetary donation, staff also show their caring of the children by spending time with them to build true companionship through the movie nights and lunch treats.
The customer loyalty programme of Watsons Ukraine, Watsons Club+, won the Gold award in “The best strategic solution of direct-marketing or CRM program” in the annual award “Silver Mercury” for professional marketers.
Watsons Hong Kong revealed its new spokesperson for the health and personal care category’s communications. The sporty and healthy image of Ella Koon has made her a natural fit as endorser of the brand, and a new series of commercial is developed with Ella's refreshing image. Personal health & beauty tips were shared with the press when Ella was photographing for the campaign, where she appeared in Yoga outfit to enhance Watsons as the destination for health and personal care products.
Watsons Ukraine has been awarded No. 1 Choice in Ukraine’s Health & Beauty in the “No. 1 Choice of the Year” International Festival Contest*. The award is the first one since rebranding the chain to Watsons, and also the fourth victory of the same award in Watsons Ukraine’s history.
Watsons has been ranked 1st runner-up among other companies for its loyalty programmes in an Ukrainian consumer research, in which 12% of the respondents were Watsons Club members. With membership exceeding 1.5 million, such achievement proves Watsons successfully sustained consumers’ loyalty since its rebranding in March.
