The customer loyalty programme of Watsons Ukraine, Watsons Club+, won the Gold award in “The best strategic solution of direct-marketing or CRM program” in the annual award “Silver Mercury” for professional marketers.
Watsons Hong Kong revealed its new spokesperson for the health and personal care category’s communications. The sporty and healthy image of Ella Koon has made her a natural fit as endorser of the brand, and a new series of commercial is developed with Ella's refreshing image. Personal health & beauty tips were shared with the press when Ella was photographing for the campaign, where she appeared in Yoga outfit to enhance Watsons as the destination for health and personal care products.
Watsons Ukraine has been awarded No. 1 Choice in Ukraine’s Health & Beauty in the “No. 1 Choice of the Year” International Festival Contest*. The award is the first one since rebranding the chain to Watsons, and also the fourth victory of the same award in Watsons Ukraine’s history.
Watsons has been ranked 1st runner-up among other companies for its loyalty programmes in an Ukrainian consumer research, in which 12% of the respondents were Watsons Club members. With membership exceeding 1.5 million, such achievement proves Watsons successfully sustained consumers’ loyalty since its rebranding in March.
Outranking famous health & beauty retailers, Watsons Türkiye has been glorified as the "No. 1 Brand in Cosmetics and Personal Care Retail category" by the Association of Shopping Mall Investors, based on a study conducted by customer research agency GfK.
Global retailer announces US$37 million investment into the network expansion over the next 5 years
AS Watson Group yesterday announced the rebranding of its 212-store retail network in Ukraine from DC to Watsons.
Watsons is one of the world's leading names in health and beauty retail currently with 2,200 stores in 11 markets, and from 10 March onwards it will be bringing its promise of quality products, great value and superior customer service to consumers in Ukraine.
