Watsons and PARKnSHOP China are proudly on the honour roll again in the latest 2012 China Top 100 Chain Retailers ranking published annually by the China Chain Store and Franchise Association (CCFA), demonstrating the tremendous success in their customer-centric retail strategy amongst other world renowned retail chains in China.
AS Watson (ASW) has been recognised for its efforts in creating webpage which is accessible to all in the community, including persons with disabilities.
The first e-commerce store opened by Watsons Taiwan in Yahoo! Supermall manifested its impressive success amongst the total of over 2,000 stores, receiving the highest votes from the online users to win the Most Popular Store Award. With its highest sales achieved in the Beauty Category, the store has also been given the Super Golden Store Award.
Watsons China stands amongst other world famous brands in Top 100 of the recently released "Top 100 Annual Weibo Influence Power" chart, which portraits the top performing brands in Sina Weibo, the most significant social media network in Mainland China.
It has been the commitment of PARKnSHOP China to focus on the ever-changing customer needs，therefore innovative store formats were introduced to serve different customers better through unique shopping experiences. On 7 December, PARKnSHOP China was awarded “2012 The Best Marketing Innovation” in the 2012 China Marketing Grand Ceremony in recognition of its customer-oriented service, presented by ND Media and Nan Fang Metropolis Daily in Shenzhen.
AS Watson Group has once again chosen October in which 39 retail brands across 33 operating markets joined hands to BRING MORE TO LIFE through volunteering. Into its second year, the AS Watson Global Volunteer Day features a wide range of activities, from service for the mentally challenged, underprivileged children and the elderly, charity walks, health check, cleaning up beaches and conservation work.
PARKnSHOP’s own brand range ‘SELECT’ has been well received since its launch in 2005 with its product range now expanded to more than 600 items. In a strategic business move for PARKnSHOP, SELECT is relaunched with a new image. French-designed packaging and a simple, appealing logo make SELECT easy to spot on the shelf and project the range’s young and trendy image. The smile in the logo represents customers’ satisfaction with every SELECT product they buy. To convey our mission to enable consumers to ‘enjoy a better life’, we are running a marketing campaign across TV and newspapers, backed by in-store promotions and food tastings, linking with the relaunch of SELECT.
Watsons Malaysia made the Ramadan celebrations even more special this year by involving customers in the "Watsons Selebriti Aidilfitri" campaign. Celebrity friends of Watsons were invited to adopted orphanages to extend our love to the children of the homes, while members of the public were encouraged to purchase products from participating suppliers whereby RM$0.10 from each item sold was donated to the 3 homes which Watsons Malaysia has adopted. This is the 2nd year of Watsons Malaysia's solidarity action towards the orphanages. Apart from monetary donation, staff also show their caring of the children by spending time with them to build true companionship through the movie nights and lunch treats.
