PARKnSHOP’s own brand range ‘SELECT’ has been well received since its launch in 2005 with its product range now expanded to more than 600 items. In a strategic business move for PARKnSHOP, SELECT is relaunched with a new image. French-designed packaging and a simple, appealing logo make SELECT easy to spot on the shelf and project the range’s young and trendy image. The smile in the logo represents customers’ satisfaction with every SELECT product they buy. To convey our mission to enable consumers to ‘enjoy a better life’, we are running a marketing campaign across TV and newspapers, backed by in-store promotions and food tastings, linking with the relaunch of SELECT.
Watsons Malaysia made the Ramadan celebrations even more special this year by involving customers in the "Watsons Selebriti Aidilfitri" campaign. Celebrity friends of Watsons were invited to adopted orphanages to extend our love to the children of the homes, while members of the public were encouraged to purchase products from participating suppliers whereby RM$0.10 from each item sold was donated to the 3 homes which Watsons Malaysia has adopted. This is the 2nd year of Watsons Malaysia's solidarity action towards the orphanages. Apart from monetary donation, staff also show their caring of the children by spending time with them to build true companionship through the movie nights and lunch treats.
PARKnSHOP became the pioneer among local supermarket chains in early July through launching of a food dontion programme with Food Angel to help the needy.
FORTRESS invited TV celebrity artist Bosco Wong to endorse the brand’s own electrical products. A TV commercial was produced to reinforce FORTRESS brand’s “Inspiring Smart Living” through Bosco’s love of la dolce vita lifestyle.
The customer loyalty programme of Watsons Ukraine, Watsons Club+, won the Gold award in “The best strategic solution of direct-marketing or CRM program” in the annual award “Silver Mercury” for professional marketers.
Watsons Hong Kong revealed its new spokesperson for the health and personal care category’s communications. The sporty and healthy image of Ella Koon has made her a natural fit as endorser of the brand, and a new series of commercial is developed with Ella's refreshing image. Personal health & beauty tips were shared with the press when Ella was photographing for the campaign, where she appeared in Yoga outfit to enhance Watsons as the destination for health and personal care products.
The Perfume Shop is proud to announce the brand as one of the most engaging Facebook fans page in the UK for the first quarter of 2012 with a high response rate at 72%*, proving the brand's effort in being responsive to its fans to maintain positive fan relationship. TPS also outperformed other perfume retailers in the market as the only luxury perfumeries & cosmetics retailer on Top 10 ranking.
The Sunday Times "Top 100 Best Companies to Work For" has rated The Perfume Shop (TPS) as one of the best places to work in UK. Ranked at 37th, TPS is one of a small number of retailers that made the top 50 in the 2012 survey released in early March. Among the staff of TPS being surveyed, 82% agreed that they love working for the company, while 80% felt a strong sense of family and 81% regarded that staff within the company are willing to help each other. This proves TPS to be a truly human-oriented employer, bringing more to the lives of customers, and also to its staff.
