May 2011 saw Superdrug launch its first ever loyalty card – the Beautycard launched in all stores on 11 May and offers customers a programme of beauty and health focused rewards.
The Beautycard, which doubles as a handy mirror, has been designed after extensive customer research to ensure it earns its place in handbags, purses and wallets across the country.
The Beautycard can be used to earn points online at www.superdrug.com and in store, and points can be redeemed in store. Customers can also part pay for products with their points, and can choose favourite brands on which to collect extra points during special promotions.
Global retailer announces US$37 million investment into the network expansion over the next 5 years
AS Watson Group yesterday announced the rebranding of its 212-store retail network in Ukraine from DC to Watsons.
Watsons is one of the world's leading names in health and beauty retail currently with 2,200 stores in 11 markets, and from 10 March onwards it will be bringing its promise of quality products, great value and superior customer service to consumers in Ukraine.
Global effort towards excellent professionalism in customer service
Superdrug breaks into top five of the UK's favourite retailers
Watsons Your Personal Store, Asia’ leading health & beauty retailer, celebrates its Watsons Card reaching 15 million membership in August. Earlier in Mainland China, the card has already passed the 10 million mark. The card, was first launched in Taiwan market in July 2008 and has earned an overwhelming popularity among customers. Watsons anticipates membership will continue to grow, bringing personalised shopping experience and excitement to more and more customers.
Watsons Card has been committed to providing consumers with "customised service" since its debut 18 months ago. Members can earn points from every purchase, and redeem points for cash in the next shopping trip; other exclusive benefits such as member’s discount, double points on birthday month, free sample, co-brand discount are also available, while an endless stream of membership events, eg. concerts, movie preview parties, star gatherings and members’ beauty workshops to entertain different interests of members. The latest shopping information according to the members’ interests are also timely provided for them to better plan and enjoy a more value-added shopping experience.
Besides achieving over 10 million card members in Mainland China, in other Watsons markets in Asia including Hong Kong, Taiwan, Thailand and Singapore, the membership has reached over 4.3 million customers. Watsons Malaysia will soon be launching the Watsons card in coming September.
Nuance-Watson (HK) pioneered its eco-friendly “Save & Preserve” programme in 2007 and further intensified its environmental efforts by launching the Green Poster Design Competition in 2008.
This year, the company took another giant leap forward and organized the second Green Poster Competition for not only tertiary design students in Hong Kong but also global travelers at Hong Kong International Airport (“HKIA”) to foster the “green” power and ensure the green message is heard around the world!
The competition had two tiers: School competition was opened to local tertiary institutions and design schools. In addition, there was Open competition for travelers at HKIA. Ultimately, it attracted over 100 high quality entries coming from Hong Kong tertiary schools and many travelers from Hong Kong, Guangdong, Shanghai, Indonesia and even Europe1.
The first TASTE on the mainland arrived in Guangzhou China Plaza on 2nd February, 2010 with the grand opening ceremony.
TASTE was introduced by PARKnSHOP, the food retailer brand pioneered by the renowned AS Watson Group. It enriches the tastes and lifestyles of the urban consumers by providing “More Than Food” when they shop.
As consumption power increases, the citizens are looking for better service and products quality. Therefore, we would like to bring TASTE to the Guangzhou, an international city, providing local customers and foreigners with convenient, quality increasingly and healthy choices.
