Products

As the leading global retailer serving billions of customers every year, we are passionate about ensuring our products meet the highest safety standards and provide the best quality for our customers. We also aim at encouraging customers to adopt a more sustainable lifestyle.

Maintaining High Product Quality & Safety

It is important to us that people equate our brands to quality, value and safety. Amongst our extensive range of products to be put on shelves, each of the Exclusive Brands products must pass through a stringent quality-assurance process that is checked by our own laboratories as well as external experts. We also conduct regular research to listen to customers about our products so we can continue to improve.

Offering More Sustainable Products

We provide and promote sustainable choices of products to our customers that reduce the environmental footprint, by providing refill options, a better selection of ingredients and packaging materials from sustainable sources. All our businesses have regular awareness programmes to encourage customers to adopt a more sustainable lifestyle.

As part of our 2030 Sustainability Vision, we have made the following commitments when it comes to more sustainable products:

  • Plastic: Eliminating unnecessary packaging by 2030, avoiding over-packaging and phasing out PVC; ensuring that we use a minimum of 20% recycled plastic content in plastic packaging by 2025. We are a signatory of the Ellen Macarthur Foundation’s New Plastic Economy Global Commitment since 2020
  • Protecting Forests:
    • Wood-pulp: All Exclusive Brand paper products and packaging to be made exclusively from sustainable materials (FSC, PEFC or recycled) by 2030
    • Palm-oil: All Exclusive Brand products to include RSPO-certified palm oil by 2030
    • Beef & Soy: We are committed to sourcing deforestation-free meat and soy-based Exclusive Brand products by 2030

Our Global Commitment:


From Sustainable Choices to a Sustainable Future

From Sustainable Choices to a Sustainable Future

Monday March 15th, 2021

Refill for a Better Tomorrow

Refill for a Better Tomorrow

Monday March 1st, 2021

Plastic Reborn

Plastic Reborn

Friday February 19th, 2021

Go Paperless

Go Paperless

Monday November 30th, 2020

Best in Class

Best in Class

Thursday October 1st, 2020

Clean Beauty. Beauty Planet. We Care.

Clean Beauty. Beauty Planet. We Care.

Thursday July 23rd, 2020

Enhancing Customer Experience with AI

Enhancing Customer Experience with AI

Wednesday July 1st, 2020

Commitment to Plastic Waste Reduction

Commitment to Plastic Waste Reduction

Wednesday June 24th, 2020

Palm Oil Sustainability

Palm Oil Sustainability

Tuesday June 23rd, 2020

Plastic-free sanitary products

Plastic-free sanitary products

Tuesday May 19th, 2020