PARKnSHOP joined hands with Food Angel and launched the “City Food Drive” campaign. Six categories of food were donated by the public at 280 retail stores of the Hong Kong supermarket chain. PARKnSHOP collected and delivered the donated items to Food Angel, to be prepared into hot meals for those in need.
To elevate the impact of the charitable efforts, PARKnSHOP matched donations of SELECT brand items by the public.
Over 26,000 items were collected from the public. Together with PARKnSHOP’s matching donation and the funds raised in stores, the campaign collected nearly 40,000 food items and made a contribution of over HK$1 million to Food Angel.
