Since 2013, Watsons Philippines has been in collaboration with Operation Smile in giving children born with cleft lip and palate a chance to smile through free surgeries. Every year, staff volunteers actively engaged in the medical missions to reach out to the patients and their families. Customers can also support in this life-changing cause by purchasing Watsons own brand products.
Watsons Philippines created a theme song, Just a Smile Away, for AS Watson Give a Smile global campaign, in hopes to give more smiles to the cleft patients.