Grand Opening of Living Ideas Opens Up, New World of Lifestyle Shopping for Hong Kong Consumers

Friday June 22nd, 2007

Living Ideas, a brand new retail concept, was inaugurated today in Heng Fa Chuen, Hong Kong Island. It brings together a wide range of globally-sourced home products and accessories, from bedding, kitchenware and tableware through bath towels and to AV equipments, to provide an endless source of lifestyle inspirations for the chic-minded.

The place to be for a sophisticated lifestyle

The new store offers an unrivalled range of home products, all sourced from world-class quality manufacturers or created by prominent local designers. Exclusive selections of merchandise are also available. The concept is designed to meet every practical need of a quality lifestyle while incorporating all the elements of style, health, innovations and leisurely comfort.

Commenting on this new retail concept, Mr Philippe Giard, Managing Director of PARKnSHOP Hong Kong, said, "The new shopping destination caters to the unique tastes and requirements of Hong Kong consumers. Addressing every small detail of daily living, we bring them a diversified range of products and accessories to provide the creative ideas necessary for creating a truly personalised home environment."

Designer series for a classy lifestyle

With their increasingly sophisticated tastes, Hong Kong consumes are hard to please when it comes to home products and accessories. Living Ideas addresses their need by bringing them the best of designer products from east and west to add an exotic and creative touch to everyday living.

Kite, a unique dinnerware collection from leading local designer Alan Chan, is available exclusively at Living Ideas. A tea set modelling on the Chinese concept of "water well", created by local product designer Momou, is also showcased. Setting a new standard in original design, the product has won an iF Design Award, a bronze in the domestic accessories category of HKDA Awards, and a CIDF award.

A world of quality home products

Among the one-stop shop's diverse and quality merchandise, the Bedding Section features a congregation of prominent names, including trend-setting ESPRIT, Australia's SHERIDAN, France's Collection De CHAMBRE, and America's SIMMONS. The great choice of goods is complemented by a pleasant environment that makes shopping even more fun and enjoyable.

Customers can also choose from over 140 varieties of quality bath towels from Japan, including organic cotton bath towels, plant-dyed bath towels as well as products with pearl ingredients and plum stone carbon to provide the best care for the skin and bring the goodness of nature indoors.

Adding a classy flavour to a sophisticated lifestyle, the Kitchenware Section features a large variety of quality brands in cooking utensils and accessories as well as products for healthy cooking. These include METIER ATELIER, a designer and manufacturer of high-class kitchenware, J. A. HENKEL from Germany, ROYAL VKB from Holland, KUHN RIKON from Switzerland, and KAI from Japan.