Grand opening of the first TASTE in Mainland China brings health concept and “More Than Food” shopping experience

Tuesday February 2nd, 2010

The first TASTE on the mainland arrived in Guangzhou China Plaza on 2nd February, 2010 with the grand opening ceremony.

TASTE was introduced by PARKnSHOP, the food retailer brand pioneered by the renowned AS Watson Group. It enriches the tastes and lifestyles of the urban consumers by providing “More Than Food” when they shop.

As consumption power increases, the citizens are looking for better service and products quality. Therefore, we would like to bring TASTE to the Guangzhou, an international city, providing local customers and foreigners with convenient, quality increasingly and healthy choices.

Philippe Giard, Regional Managing Director of Greater ( Food Retail) said, ”PARKnSHOP’s diversified food retail services are unique in Mainland China, with years of experience operating in HK and mainland China and in-depth knowledge both in mainland China’s market and consumer behaviors. Currently, there are nine TASTE in Hong Kong. With the successful experience, we are introducing this brand-new concept to Guangzhou, aiming to be the best food store in Mainland China.”

The 4,300 sq-m lifestyle food store with contemporary layout offers the very best of East and West at competitive prices for the increasingly sophisticated customers who demand lifestyle and healthy choice. TASTE offers a huge selection of international items and will constantly introduce new products.

TASTE offers over 17,000 items in total, among which 5,000 items are sourced from over 40 countries including Britain, the United States, France, Italy and Japan. It provides a huge selection of top grade meat, imported cheese, and packed seafood around the world as well as an array of breads and pastries. There are also an unparalleled cuisine street providing Western and Asian gourmet and the wines & spirits section.

We always strive to be a leading innovative and fashion driven retailer. Our mission is to exceed our customers’ expectations in every market we operate, through a diverse range of retail concepts and consumer products. TASTE aims to be the first choice of food store among customers who want to enrich their taste and lifestyle by offering the “More Than Food” shopping experience.

The first TASTE in mainland China is located on 3/F, China Plaza, Zhongshan 3 Road, Guangzhou and opens daily from 8:30am to 10:30pm.