ICI PARIS XL Netherlands received the “Best Folder Perfumery Market” title in the Best Product Awards. Jointly organized by the DDMA Business Group Distributions and Q&A research institution, 6,000 consumers were invited to review and vote for their favorite folders in the Netherlands.
Folders (advertising brochures/leaflets) are an important medium for retailers to reach their customers. There are piles of leaflets sending through the mailboxes of the Dutch households every week. Many of the consumers in Netherlands tend to make their purchase decisions based on the folders.
This recognition proved ICI PARIS XL’s attractiveness in the Netherlands’ perfumery market.
