Kruidvat ranks among top 3 in the "European Institute for Brand Management (EURIB) Top 100 Essential Brands of 2011" survey, which measures consumers' dependency on specific brands. By leaping one rank forward as the No. 2 brand in the survey, Kruidvat has proven its brand value in customers' minds and becomes the second most vital brand in The Netherlands. The survey was conducted by EURIB and was undertaken during the period between July and October 2011 based on responses from over 1,000 consumers.
