Kruidvat is ranked 12th amongst 176 brands across Netherlands and perceived as one of the most sustainable brand in the region according to the latest Sustainable Brand Index™, the Europe’s largest brand study on sustainability conducted by SB Insight.
Sustainable Brand Index™ was founded by SB Insight in 2011 in Sweden to measure and analyze how sustainability affects branding, communication and business development. More than 7,727 consumers across the Netherlands were surveyed in 2020, the study measures and analyses over 176 brands across 14 industries on sustainability.
Read more here (Official Report of Netherlands 2020)
