Dutch consumers can't miss Kruidvat in their every day life!
This is the conclusion of a survey of the European Institute for Brand Management among 1,049 consumers. The consumers were asked to make a choice from 1,327 brands in terms of indispensability. 74% of the consumers indicate that it would really be a pity should Kruidvat disappear from the Dutch retail market. In particular, 82% of the interviewed Dutch women nominated Kruidvat as a shop which they can't miss in their daily life.
