Kruidvat recently won the Jury Prize of the Brain Cup 2011. The Brain Cup is a prize presented by the Netherlands Brain Foundation, which awards employers who make an extra effort to retain employees with brain damage during their employment.
“After an employee had been involved in an accident which resulted in a brain injury, he was no longer able to perform his job. To ensure that his value to the organisation would be retained, we created a new and suitable position for him, in which he is able to apply his skills perfectly”, said Ignace van Poeke, COO of Kruidvat. The jury praised Kruidvat for valuing “the person behind the employee”. The €5,000 prize money will be spent on a project which will benefit people with a brain disorder.
