A week-long series of events in June 2015 in The Perfume Shop raised over £10,000 for Look Good Feel Better, a charity that supports women with cancer. In stores, staff sold LGFB trolley tokens, puckered up with customers for selfies, wrapped perfume gifts in exchange for a donation, and had fun dressing in pink. At the warehouse and office, there was many fun activities such as cake bake, raffle, Zumba classes and a Nail Bar.