The AS Watson Group (ASW), the world’s leading international health and beauty retailer, is gearing up for a double celebration. Last week, its flagship brand Watsons Your Personal Store opened its 1,000th store in Mainland China, one of its 33 operating markets. At the same time it is counting down to the opening of its 10,000th store globally before the end of the year.
Kruidvat recently won the Jury Prize of the Brain Cup 2011. The Brain Cup is a prize presented by the Netherlands Brain Foundation, which awards employers who make an extra effort to retain employees with brain damage during their employment.
The Perfume Shop started bringing impressive offers to its most loyal customers through the launch of its Rewards Club on 21 September. The perfume expert in UK decided to launch the loyalty programme to reward customers by working in partnership with suppliers to generate greater value for the members, and to engage with customers in a more personal manner.
Rewards Club members earn one “perfume point” for every £1 they spend in-store and online at theperfumeshop.com, and a £5/ €5 voucher would be granted when perfume point reaches 100, for redemption against next in-store purchase. Besides gift vouchers, customers will also benefit from multi-point events, exclusive product promotions and a quarterly Rewards Club e-magazine.
Superdrug celebrates reaching four million Beautycard members after just ten weeks into its launch.
From 29 March 2011, Kruidvat makes shopping at their stores even more lucrative, fun and personal with the introduction of a special loyalty card for all its customers, with personalised offers and points earning for extraordinary gifts.
Kruidvat introduced the loyalty card with the help of Dutch singer Xander de Buisonjé who recorded a song especially for the loyalty card, and singing it to the very first owners of the card at the Kruidvat store in Almere.
May 2011 saw Superdrug launch its first ever loyalty card – the Beautycard launched in all stores on 11 May and offers customers a programme of beauty and health focused rewards.
The Beautycard, which doubles as a handy mirror, has been designed after extensive customer research to ensure it earns its place in handbags, purses and wallets across the country.
The Beautycard can be used to earn points online at www.superdrug.com and in store, and points can be redeemed in store. Customers can also part pay for products with their points, and can choose favourite brands on which to collect extra points during special promotions.
Global effort towards excellent professionalism in customer service
