Featuring Kay Tse as the First Brand Ambassador
Watsons Your Personal Store (Watsons), Asia's leading health & beauty retailer, believes your body deserves the most delicate care. To remind everyone to "Love Your Body" and allow customers to experience the full benefits of our brands, Watsons has officially appointed Hong Kong pop queen Kay Tse to be the first brand ambassador in Hong Kong.
To officially kick-off the new branding campaign, Watsons will unveil a new television commercial entitled "Love Your Body" on 26th June, 2009 (Friday). It features Kay enjoying life through a healthy lifestyle. Kay immersed herself in the gentle background music of the commercial to create a charming and relaxed feeling. The commercial reveals amazing fun facts about the human body, for example: the skin renews itself every 27 days; hair lengthens from 6 to 12 inches every year; a woman blinks twice more than a man; kissing for one minute consumes 26 calories; everyone walks the equivalent of twice the diameter of the earth during lifetime. Amazing facts like these arouse people's interest and encourage consumers to take good care of their bodies. A series of promotion will be rolled out following the launch of the commercial, including bus ads, online ads, ads in local newspapers and in-store promotional displays.
Modern, contemporary, refreshing and totally in line with the core values that Kruidvat wants to portray. Today the Netherlands' largest chain of chemist shops has reaffirmed its distinctiveness with the official launch of its new logo. Through the introduction of a recognisable and eye-catching trade mark, Kruidvat wishes to distinguish itself even more strongly in the Dutch Health & Beauty market. Furthermore, the new logo is totally in line with Kruidvat's updated retail formula.
Through the launch of the new logo, Kruidvat is able to officially present itself in a recognisable manner. Unlike the old logo, which was developed in 1980 and since then has only undergone a few small modifications, this time not only the whole brand name has been opted for in the logo, but also a trade mark that can be used separately. The 'K' for Kruidvat is incorporated in a subtle and creative manner in the new logo. "We have succeeded in creating a recognisable and contemporary symbol to be used in all of our communication that also fits in perfectly with our updated retail formula. In this new concept, as was the case previously, customers can go to Kruidvat for a surprising and competitive range, but in a fully updated and modernised retail environment. Perception, appearance and accessibility are the main considerations here. Those starting points have been translated into this new trade mark, of which we are, of course, particularly proud", said Gerard van Breen, General Director of Kruidvat.
Today, in the presence of the entire Kruidvat management board, Kruidvat's new logo was festively unveiled by actress and the SBS TV station presenter Ellemieke Vermolen, at the Kruidvat shop in the "De Kwinkelier" shopping centre in Bilthoven.
Donation to Homes for Hope Aims to Spread out the Happiness
It's that time of year again to enjoy some Easter treats and traditions, and there's no better place to experience it than GREAT Food Hall. During this year's promotion taking place between March 27 and April 14, 2009, there are over 160 new Easter indulgences imported globally in addition to fun-filled, in-store activities geared towards children. As a socially responsible company, GREAT will make donation to South China Morning Post Homes for Hope during the Easter promotion to add meaning to everyone's holidays.
To share the happiness and goodwill of Easter with the suffering survivors of the Sichuan earthquake, GREAT will donate HK$1 to SCMP Homes for Hope for every purchase of selected Easter goods (labelled with Homes for Hope logo) in store. The more you donate, the more GREAT is giving to those in need. GREAT will also place donation boxes between 27 March and 30 April. The entire proceeds will be donated to SCMP Homes for Hope to help Sichuan quake survivors rebuild their shattered homes. During this period, a cheque was ceremonially presented to the organisation to kick off this initiative and encourage the public to support this meaningful cause.
Extends Value Proposition Beyond Physical Stores with Launch of Quarterly Beauty and Wellness Publication.
Watsons, a renowned name in beauty and wellness in Singapore for over 21 years, today announced the launch of "GLOW", a quarterly health and beauty magazine, targeted at Watson's customers and general readers.
Published by Paperclip Communications, "GLOW" captures the Watsons' experience in print and reiterates the essence of Watsons' brand proposition – "look good, feel good, have fun". Aside from being a one-stop guide to practical tips and information relating to beauty, fashion, health and wellness, "GLOW" aims to be a "feel-good" read, inspiring optimism and a can-do, positive outlook amongst its readers, especially women who are faced with the challenges of time constraints, multiple roles and a growing multitude of products to choose from.
Fine wine, by the glass – at a great price
Watson's Wine Cellar is a pioneer in Hong Kong's wine industry, offering premium wine and great service to wine enthusiasts through its chain of retail stores for over 10 years. Now Hong Kong's largest specialist wine retailer unveils a whole new concept with the Grand Opening of Watson's Wine Bar – a relaxed and stylish environment where wine lovers can enjoy a selection of international wines, by the glass, at a great price.
Watson's has utilised some of the latest technology from Italy in its new wine bar. Enomatic wine dispensing units are produced in Italy and are specially designed to keep wines under optimal conditions until they reach the glass. The Enomatic system allows guests the convenience of their own stored value card and simply swiping the card to choose from a range of premium wine.
PARKnSHOP Hong Kong's Food Safety Laboratory is the first supermarket laboratory to be awarded the ISO 17025 under the programme of the Hong Kong Laboratory Accreditation Scheme (HOKLAS) operated by the Hong Kong Accreditation Service. Through mutual recognition agreements, our HOKLAS endorsed test reports are accepted by a number of overseas laboratory accreditation schemes such as UKAS (UK), ACLASS (USA), NATA (Australia),SINGLAS (Singapore). The accreditation demonstrates that our laboratory has become an officially recognised laboratory that meets top level international standards.
The Perfume Shop, the UK’s largest Fragrance only retailer, will be advertising on mainstream TV for the first time with product focused advertising designed to encourage sales as well as longer term awareness of the brand amongst customers.
Dutch consumers can't miss Kruidvat in their every day life!
