Nuance-Watson has proved its capabilities and determination in enriching travel retail experience by attaining various recognitions in a row. Awarded by the renowned travel-retail publisher Duty Free News International in May, Nuance-Watson Asia received “Asia/Pacific Travel Retailer of the Year”, while Nuance-Watson Singapore won the “Airport Travel Retailer of the Year in Asia/Pacific” and the “Best New Shop Opening in Asia/Pacific” awards, underlining their strong competitive edge in the region.
PARKnSHOP and Bo Charity Foundation, the organizer of the food rescue and assistance programme Food Angel, jointly held a press conference to announce the expansion of their Surplus Food Donation Programme. PARKnSHOP took the initiative in July 2012 to become the first supermarket chain in Hong Kong to donate edible surplus food to Food Angel. The programme is now expanded to 55 stores, and the categories have been expanded from vegetables, fruit and bread in the beginning to poultry, meat and packaged food. These help Food Angel to prepare more nutritious free meals for people in need.
PARKnSHOP’s own brand range ‘SELECT’ has been well received since its launch in 2005 with its product range now expanded to more than 600 items. In a strategic business move for PARKnSHOP, SELECT is relaunched with a new image. French-designed packaging and a simple, appealing logo make SELECT easy to spot on the shelf and project the range’s young and trendy image. The smile in the logo represents customers’ satisfaction with every SELECT product they buy. To convey our mission to enable consumers to ‘enjoy a better life’, we are running a marketing campaign across TV and newspapers, backed by in-store promotions and food tastings, linking with the relaunch of SELECT.
PARKnSHOP became the pioneer among local supermarket chains in early July through launching of a food dontion programme with Food Angel to help the needy.
Fortress invited TV celebrity artist Bosco Wong to endorse the brand’s own electrical products. A TV commercial was produced to reinforce Fortress brand’s “Inspiring Smart Living” through Bosco’s love of la dolce vita lifestyle.
Watsons Hong Kong revealed its new spokesperson for the health and personal care category’s communications. The sporty and healthy image of Ella Koon has made her a natural fit as endorser of the brand, and a new series of commercial is developed with Ella's refreshing image. Personal health & beauty tips were shared with the press when Ella was photographing for the campaign, where she appeared in Yoga outfit to enhance Watsons as the destination for health and personal care products.
