(Hong Kong, 11 Mar 2016) As a strategic move to accelerate the enhancement of mobile engagement with customers, AS Watson Group (ASW) eLab has announced today the appointment of Mtel as its Asia mobile solution partner for the next three years. In 2016 alone, MTel will deliver 9 mobile apps for ASW eLab in Asia. Operating in 25 markets worldwide, AS Watson Group is the largest international health & beauty retailer in Asia & Europe. This appointment would make Mtel, a leading digital solution agency based in Hong Kong, a strategic partner of ASW’s customer-centric retailing approach.
AS Watson Group’s (ASW) flagship retail brand Watsons has reached an agreement with Baidu Waimai, one of China’s fastest-growing O2O (online-to-offline) platform to provide high quality and convenient shopping experience, making Watsons products available to over 30 million shoppers in 120 cities in the Mainland.
With an accelerated development pace of unveiling over one new store in every two days, Watsons China is pleased to announce that its store number topped 2,000 in November, marking a significant milestone in its business development.
In accordance with Mainland China’s Top 100 Brands report delivered by Campaign Asia-Pacific and Nielsen, Watsons China ranks 25 and it proves the brand’s widespread recognition and support from customers.
Turbocharged Growth in Mainland China
