(Hong Kong, 11 Mar 2016) As a strategic move to accelerate the enhancement of mobile engagement with customers, AS Watson Group (ASW) eLab has announced today the appointment of Mtel as its Asia mobile solution partner for the next three years. In 2016 alone, MTel will deliver 9 mobile apps for ASW eLab in Asia. Operating in 25 markets worldwide, AS Watson Group is the largest international health & beauty retailer in Asia & Europe. This appointment would make Mtel, a leading digital solution agency based in Hong Kong, a strategic partner of ASW’s customer-centric retailing approach.
AS Watson Group (ASW) celebrated another corporate milestone following its flagship retail brand Watsons reaching 4,000 stores at the end of 2013. Growing rapidly across Asia and Eastern Europe, in the past 3 years Watsons has been organically expanding its store portfolio, to bring quality Health & Beauty products and professional services to customers.
Watsons Malaysia made the Ramadan celebrations even more special this year by involving customers in the "Watsons Selebriti Aidilfitri" campaign. Celebrity friends of Watsons were invited to adopted orphanages to extend our love to the children of the homes, while members of the public were encouraged to purchase products from participating suppliers whereby RM$0.10 from each item sold was donated to the 3 homes which Watsons Malaysia has adopted. This is the 2nd year of Watsons Malaysia's solidarity action towards the orphanages. Apart from monetary donation, staff also show their caring of the children by spending time with them to build true companionship through the movie nights and lunch treats.
