AS Watson Group (ASW) celebrated another corporate milestone following its flagship retail brand Watsons reaching 4,000 stores at the end of 2013. Growing rapidly across Asia and Eastern Europe, in the past 3 years Watsons has been organically expanding its store portfolio, to bring quality Health & Beauty products and professional services to customers.
The customer loyalty programme of Watsons Ukraine, Watsons Club+, won the Gold award in “The best strategic solution of direct-marketing or CRM program” in the annual award “Silver Mercury” for professional marketers.
Watsons Ukraine has been awarded No. 1 Choice in Ukraine’s Health & Beauty in the “No. 1 Choice of the Year” International Festival Contest*. The award is the first one since rebranding the chain to Watsons, and also the fourth victory of the same award in Watsons Ukraine’s history.
Watsons has been ranked 1st runner-up among other companies for its loyalty programmes in an Ukrainian consumer research, in which 12% of the respondents were Watsons Club members. With membership exceeding 1.5 million, such achievement proves Watsons successfully sustained consumers’ loyalty since its rebranding in March.
Global retailer announces US$37 million investment into the network expansion over the next 5 years
AS Watson Group yesterday announced the rebranding of its 212-store retail network in Ukraine from DC to Watsons.
Watsons is one of the world's leading names in health and beauty retail currently with 2,200 stores in 11 markets, and from 10 March onwards it will be bringing its promise of quality products, great value and superior customer service to consumers in Ukraine.
