To stay relevant to our increasingly mobile-savvy customers, AS Watson’s retail brands are constantly innovating our offerings and making digital shopping experiences as user-friendly as possible.
For our efforts in advancing mCommerce technologies, the Group and its eLab team won five trophies at the Marketing Magazine’s Mob-Ex 2017 Awards. AS Watson’s Project LOL’s app, WeSmile, won Silver in Best App (Social) & Bronze in Best Use of Interactive Media. PARKnSHOP’s mobile app won Gold in Best E-commerce App & Silver in Best App (Consumer Brand). And eLab’s partnership with digital solution powerhouse Mtel cinched a Gold in Best Mobile Team.
