PARKnSHOP has launched a groundbreaking student programme along with The Hang Seng University of Hong Kong. The project aims to support the academic and career development of students through scholarships, internships, and early career programmes.
The first cooperation project was held in the first quarter of 2024 with PARKnSHOP Supermarket (PARKnSHOP), a subsidiary of AS Watson Group, to organise an “Idea Co-creation” workshop and competition. HSUHK’s Department of Marketing invited students to use their creativity and provide new brand identity strategies for PARKnSHOP’s new mascots, “BEST GUY” and “EASY”. The competition helped kickstart innovative marketing ideas for PARKnSHOP, and enhanced students’ experience in cooperating with a large-scale business.
Joining hands with the talents and influential young minds, PARKnSHOP is committed to offering a seamless O+O shopping experience for all customers.
