Our Vision

To be the world’s leading and customers’ first-choice shopping destination for quality health, beauty and lifestyle products and services.

Our Mission

Empowering customers to look good, do good, and feel great through excellent services and accessible products provided on our O+O retail platforms.

Our DNA

The AS Watson DNA are the standards that guide how we behave in the day-to-day running of the business. They drive how and why we do things.

Our Purpose

SMILE is the universal language of LOVE that have no boundaries across cultures and races. It brings people together, making them feel confident and hopeful. For over 180 Years, AS Watson upholds a clear purpose –

To put a Smile on our customers’ faces today and tomorrow

With our passion and continuous commitment, we bring a smile to everyone, give back to our global community and create a healthier, more sustainable world. Together, we are dedicated to driving sustainability under three pillars – Planet, People, and Products.