The Perfume Shop has reached an incredible milestone of raising £1 million for Alzheimer's Research UK. Since the brand first pledged its support to the UK’s leading dementia research charity in 2014, The Perfume Shop have thrown themselves into many fundraising activities to raise the awareness of caring Alzheimer's patients among the public, from cycling challenges to in-store fundraising activities, and the sale of personalised ribbons, The Perfume Shop colleagues have proven themselves to be the most passionate and enthusiastic supporters.
