AS Watson Group’s philanthropy programme Project LOL was recently recognised by leaders of the Public Relations and Human Resources professions, proudly winning three awards for the quality of our community services, innovative usage of digital technology and encouraging employees to be a part of CSR programme.
Project LOL was established in celebration of the Group’s 175th anniversary, set out to spread happiness and support the communities, in the process we actively used social media to promote volunteerism, used our network to mobilise 1,300 volunteers from our business units and our partners for the Elderly Visit 2016 campaign and many other volunteering activities, and we are delighted that the efforts have been recognised by judges at the HR innovation Awards 2016, by awarding us Gold in Excellence in CSR Strategy.
In PR Awards 2016, a renowned recognition within the PR community, Project LOL also shines amongst all the entrants which were considered the best of the best in the PR and Marketing industries. Project LOL proudly won Silver of Best PR Campaign – Corporate Social Responsibility, and Silver in Best Use of Digital for the smile-meter web app “WeSmile” created to support Project LOL, where Hongkongers can upload happy selfies which will be rated by face-recognition artificial intelligence, encouraging all to live a happy life, the “Accumulated Smile Index” had exceeded the 1 million milestone in just 3 months!
