Due to COVID-19, many families sought Marie Curie for crucial end-of-life care and bereavement support. Superdrug rose to ensure their nurses, hospices and support line could continue to be there for the needy. A 180 Challenge was launched as a tie-in to AS Watson Group’s 180th anniversary. Superdrug colleagues completed challenges by raising £38,000 for Marie Curie, providing 211 nights of nursing care for families in need.