The Perfume Shop partnered with COTY to donate £1 to Eden Reforestation Projects for every bottle of Hugo Boss The Scent Le Parfum for Him and Her sold.
For every £1 donated, 10 trees will be planted with Eden Reforestation Projects. 103 bottles were sold which equated to 1030 trees planted and 13-day work provided for local communities that plant the trees. The Perfume Shop will be taking part in more tree planting activations this year to get closer to its target of planting 100,000 trees in 2022.
