With online trolling an increasingly visible issue, Superdrug is pledging to take a strong stance against negative behaviour online and instead encourage people to use their online platforms to spread kindness and positivity. Working with youth organisation, Ditch the Label, Superdrug is reminding social media users to #BeKind online and create a bully-free zone. Alongside the collaboration with Ditch the Label, Superdrug is joining with influential voices in the social space, content creators Imogenation, Simone Powderly and Georgia Rankin, to spread the word about the campaign.
