National Launch of new Watsons Membership Card first initiates personalised service in retail industry
Just after the sweet surprise of the Valentine's Day, Watsons You Personal Store China started another "romance storm". Watsons, the largest health & beauty retailer in Mainland China, announces a national release of the New Watsons Membership Card – "My Shopping Partner" lately in Guangzhou. From that day on customers could apply for a Watsons Membership Card by paying RMB 10Yuan. In addition to shopping points, points redemption and double points in the birthday month, the new card first introduces personalised shopping service in the industry, offering considerate care as a "shopping partner" to customers.
The new "Shopping Partner" offers more considerate care
Compared with the previous Watsons Card, Watsons Membership Card is most creative in its first introduction of personalised services, aiming at offering customers a "Shopping Partner". Based on the strong network, Watsons Membership Card, in the light of analysis of consumption habits of various customers, can present different customers with personalised product information and discount information, and render members to stay in tune with service items most suitable to them. For example, for members who frequently purchase moisture masks, Watsons, on the launch of relevant new product or discount, will notify such customers in time via short message or e-mail.
In addition, points could be earned in various ways through the new Watsons Membership Card: customers may earn points for every purchase at Watsons, redeem points for cash in the next shopping and earn double points on the birthday month.
Besides, Watsons will update information such as member discount and new product launch periodically and send to members at earliest time to facilitate in – advance shopping planning and most save the time.
To enjoy the personalised service and other discounts, members would of course need to activate their new cards by filling in simple personal information on line. 40 points will be rewarded upon on-line activation and members could start to earn points since that. Activation before April 1st will be rewarded extra 40 points.
The start of personalised service
In September 2006, as an important move to improve customer service system, Watsons launched VIP Card in Guangdong, Fujian, Hunan and Nanjing for the first time. The application for the VIP Card exceeded two million. Meanwhile, Watsons spares no efforts in developing stores, and now it has more than 400 stores in Mainland China. Great member numbers and sales network renders more communication and understanding with customers. The national launch of new Watsons Membership Card fully shows its in-depth customer service in the last two years, facilitating more sharp observation of customers.
"Based on our more-than-2-year experience and a close attention to our customers, we find that customers are seeking more personalised service. They love life, emphasise on quality, and look for different experience for each shopping." Christian Nothhaft, Managing Director of Watsons China, says that the more comprehensive and personalised functions first brought by the new Watsons Membership Card aim at satisfying customers' pursuit for exquisite life and offering customers a considerate "shopping partner".
According to relevant source, Watsons will continue to innovate at its service, product merchandising and store shopping environment to satisfy more personalised demands from customers.
Industry insiders believe that to meet personalised demands of customers will become a future trend as the health and beauty retailing gets increasingly mature. The new Watsons Membership Card first initiates an information and service platform in the industry, bringing Watsons a closer communication with its customers and an advantageous position in the fierce competition.
TIPS: To give customers a firsthand experience of personalised functions of Watsons Membership Card (the "shopping partner") and its considerate care, from February 20 to 22, Watsons will launch "Customer Experience Day in the square near Teemall's South Gate. All customers applying for Watsons Membership Card on site can receive gifts, try new products and receive health examination for free. They can activate the Card on site and enjoy personalised service right away. You can't miss it!
