Quality customers services is one of the most important drivers of reputation in the retail industry. ASW always strives to put a smile on customers’ faces by providing excellent service that always meets or exceeds customer expectations. Doris Lee, the store manager of Watsons Taiwan, was honoured the Outstanding Store Manager Award from 210 competitors in the Chain Store Oscar Award held by Taiwanese Chain Stores and Franchise Association (TCFA). Her exemplary performance and positive attitude at work earned her the top accolade.