“A smile is happiness you’ll find right under your nose.” Launched as a pilot programme to kick off the celebration of its 180th anniversary in 2021, AS Watson Group appointed 13 members of the Global Millennial CSR Committee as Chief Smile Officers (CSOs) to support the Global Smile Campaign initiative. The anniversary’s theme is dubbed “Smile Inside Out” to promote mental wellbeing, and as such the CSOs will advocate on social media to raise the awareness around Get Active, Think Positive, and Love Yourself & Others.
