Superdrug celebrates reaching four million Beautycard members after just ten weeks into its launch.
The figure shows clearly that customers have embraced the Beautycard which can be used to earn points online at www.superdrug.com and in shops, with points redeemable in store. A key driver for customer use has been the ability for customers to part pay for products with their points. In today's climate where every penny counts, shoppers have got behind the fact that with Superdrug Beautycard, it's not just about the points you get automatically, but also looking out for bonus points which make a difference to their Beautycard balance. Obviously, at Superdrug it's always about low prices everyday.
AS Watson Group already has over 51 million customers signed up to loyalty schemes under its various brands, and Superdrug has been able to utilise the Group's expertise and new technology to offer its customers something it's really proud of.
