May 2011 saw Superdrug launch its first ever loyalty card – the Beautycard launched in all stores on 11 May and offers customers a programme of beauty and health focused rewards.
The Beautycard, which doubles as a handy mirror, has been designed after extensive customer research to ensure it earns its place in handbags, purses and wallets across the country.
The Beautycard can be used to earn points online at www.superdrug.com and in store, and points can be redeemed in store. Customers can also part pay for products with their points, and can choose favourite brands on which to collect extra points during special promotions.
The Beautycard offers the opportunity to collect points on purchases and Superdrug’s Own Brand products. These points come on top of the existing 100% Happiness Guarantee that means that if a customer is not completely happy with a Superdrug Own Brand product they can return it to store for a full refund AND a 25 per cent discount on their next purchase of Superdrug Own Brand.
