Featuring Kay Tse as the First Brand Ambassador
Watsons Your Personal Store (Watsons), Asia's leading health & beauty retailer, believes your body deserves the most delicate care. To remind everyone to "Love Your Body" and allow customers to experience the full benefits of our brands, Watsons has officially appointed Hong Kong pop queen Kay Tse to be the first brand ambassador in Hong Kong.
To officially kick-off the new branding campaign, Watsons will unveil a new television commercial entitled "Love Your Body" on 26th June, 2009 (Friday). It features Kay enjoying life through a healthy lifestyle. Kay immersed herself in the gentle background music of the commercial to create a charming and relaxed feeling. The commercial reveals amazing fun facts about the human body, for example: the skin renews itself every 27 days; hair lengthens from 6 to 12 inches every year; a woman blinks twice more than a man; kissing for one minute consumes 26 calories; everyone walks the equivalent of twice the diameter of the earth during lifetime. Amazing facts like these arouse people's interest and encourage consumers to take good care of their bodies. A series of promotion will be rolled out following the launch of the commercial, including bus ads, online ads, ads in local newspapers and in-store promotional displays.
As the strategic thinker behind this innovative brand campaign, Gary Ng, Managing Director of Watsons Hong Kong, remarks: "As a well received retail brand, Watsons keeps adding spark to the lives of our customers by offering healthy and nutritious lifestyle products of top quality. This new brand campaign aims to add the new brand element "Love" on top of "Care", bringing out the positive message "Love Your Body" and further demonstrating our commitment to enlighten customers on the importance of looking after themselves. "Love Your Body" shows Watsons' lifetime commitment to our customers' health and beauty, no matter how busy and stressful their life is.''
At the same time, "Love Your Body", will become Watsons' corporate vision. Seminars and workshops will be arranged for all employees to let them fully understand the campaign and the "Love Your Body" message. Employees will also be given "Love Your Body" message cards to remind them always "Love Your Body" and take the lead to pass this positive message to consumers and extend the "Love Your Body" initiative to all walks of life.
All Watsons stores will adopt the "Love Your Body" campaign using more feminine elements such as pink floral patterns to enhance the current bright, contemporary retail store design. Together with a detailed product classification and a wide range of products, Watsons aims to provide customers with an all-in-one store concept combining health and beauty with professional consulting service, giving customers a warm and sweet HOMELY feeling. The "Love Your Body" branding campaign was developed with Watsons' advertising agency, DDB Worldwide Communications Group Inc. It has been six months in the planning.
