Watsons has been ranked 1st runner-up among other companies for its loyalty programmes in an Ukrainian consumer research, in which 12% of the respondents were Watsons Club members. With membership exceeding 1.5 million, such achievement proves Watsons successfully sustained consumers’ loyalty since its rebranding in March.
The survey showed that bonus programmes are fast replacing discount schemes in the Ukrainian market, which Watsons was one of the first among Ukrainian health & beauty retailers to make this important step.
