To encourage customers to make water conservation part of their everyday life, Watsons and Colgate jointly launched a water saving campaign across a number of markets including China, Hong Kong, Indonesia, Singapore, Thailand and the Philippines. Harnessing the opportunity of World Water Day, engaging contents such as games and videos were launched on the brands’ social media platforms, coupled with in-store communications. Customers were educated on behaviours and habits they could implement to consume less water, particularly while brushing teeth. Watsons Singapore also partnered with the Public Utilities Board Singapore (PUB) to advocate saving water amongst Singaporeans.
