Watsons embarks on a first-of-its-kind exclusive partnership with Amazon in Singapore to launch a dedicated storefront on the world’s largest eCommerce marketplace today, strengthening the O+O (Offline plus Online) model for a seamless customer experience.
In partnering with Amazon, Watsons as Singapore’s leading health and beauty retailer, now offers more accessibility to its extensive range of beauty, health and personal care products to its online customers. They include international brands such as Aveeno, Bioré, Cetaphil, Bifesta, Wavertree & London, L’Oréal Paris, Oral-B, and brands exclusive to Watsons, including Dr Bronner’s, Anessa, Heroine Make, Tsubaki, ZA, ranging from facial care to health supplements through its standalone storefront on Amazon via amazon.sg/watsons. Now, customers can also have their products delivered directly to their doorstep via Amazon’s free two-hour scheduled delivery.
“Watsons is excited to establish the exclusive partnership with Amazon as the very first health and beauty retailer, which offers a wide selection of products to Prime members at great prices. Customers who require faster or urgent delivery of items to their doorstep can now take advantage of the free, two-hour express delivery that Amazon offers. This is in line with our O+O (Offline plus Online) retail model to offer our customers more convenient options to shop seamlessly, whenever and wherever, be it on our eCommerce channels or partner marketplaces like Amazon,” said Irene Lau, Managing Director of Watsons Singapore.
“We are thrilled to work with Watsons on this launch, bringing Prime members an even wider selection of daily essentials on Amazon,” said Henry Low, Amazon Singapore’s Country Manager. “Amazon is obsessed over the things we believe customers will care about like low prices, vast selection and fast delivery, so this new partnership is the perfect next step to improve our offerings in Singapore.”
