Extends Value Proposition Beyond Physical Stores with Launch of Quarterly Beauty and Wellness Publication.
Watsons, a renowned name in beauty and wellness in Singapore for over 21 years, today announced the launch of "GLOW", a quarterly health and beauty magazine, targeted at Watson's customers and general readers.
Published by Paperclip Communications, "GLOW" captures the Watsons' experience in print and reiterates the essence of Watsons' brand proposition – "look good, feel good, have fun". Aside from being a one-stop guide to practical tips and information relating to beauty, fashion, health and wellness, "GLOW" aims to be a "feel-good" read, inspiring optimism and a can-do, positive outlook amongst its readers, especially women who are faced with the challenges of time constraints, multiple roles and a growing multitude of products to choose from.
, Managing Director, Watsons Personal Care Stores said, "As a well-established player with extensive expertise in skin care, health care and beauty, we are in the most ideal position to share our knowledge in these areas with our customers. Moreover, Watsons carries a wide array of mass and masstige health and beauty brands, so we have the necessary know-how to educate consumers on the benefits and correct usage of these products. "GLOW" will also serve as a platform for us to engage and interact with our customers."
"Although "GLOW" is a Watsons publication, by commissioning Paperclip to manage this project, we aim to offer an objective view on everything from fashion to health issues concerning the women of today. With easy and achievable tips that can be applied in everyday life, this magazine will be a woman's personal guide to achieving beauty and wellness quickly and effortlessly within a few simple steps. Best of all, "GLOW" will offer real value for money. At only $2 a copy, it is packed with information, advice, inspiring stories and great deals. At Watsons, we stay rooted to what we know best and have translated this into a magazine that is both an accessible and enjoyable read," she added.
Beauty
This section is a perfect read for women looking for relevant beauty news, quick tips and easy solutions relating to skincare, hair and body, nails and makeup. Readers can also get answers on how to look their healthy, radiant best with makeovers, practical beauty features and top beauty buys.
Health & Wellness
In this section, certified medical specialists and doctors from IAG Healthsciences, a leading provider of medical-grade healthcare products and services, will share advice and insights on the latest health, wellness and fitness news, present health alerts and fixes, address psychological and emotional health issues as well as offer related tips.
Fashion
The fashion section will cover a wide range of topics including guides to selecting certain wardrobe essentials, a peek into the wardrobe of a stylish woman and how to replicate the look of your favourite red carpet stars – all tip-based fashion content that relates to and addresses the issues of the everyday woman.
"GLOW" is the first health and beauty retailer magazine to be launched in Singapore. Plans are also in the pipeline to launch the magazine in the markets including China, Malaysia, Taiwan, Thailand, and other key markets.
"GLOW" will be available in the months of March, July, October and December with an initial print run of 100,000 copies, and will be sold exclusively at all Watsons Personal Care Stores for $2 a copy.
"The inaugural issue of "GLOW" will go on sale from March 23, 2009 . To celebrate the launch, a shopping premium worth $5 along with a host of freebie products will be given away together with the first 30,000 copies of the inaugural issue.
