AS Watson Group’s (ASW) flagship retail brand Watsons has reached an agreement with Baidu Waimai, one of China’s fastest-growing O2O (online-to-offline) platform to provide high quality and convenient shopping experience, making Watsons products available to over 30 million shoppers in 120 cities in the Mainland.
As the largest international health and beauty retailer in Asia and Europe, ASW is committed to provide world-class shopping experience, in our online shops and over 12,400 stores worldwide. It is definitely a good news to the sophisticated online customers in China, where the quality premium products from Watsons can be delivered to door within 2 hours of order confirmation on Baidu Waimai eCommerce website, thanks to the advanced point-to-point delivery service from Baidu’s platform.
eCommerce is one of the strategy focus of ASW, and the collaboration with Baidu is an example of innovation we provide to improve customer experience. Together with the establishment of in-house eCommerce unit eLab, ASW is enabled to provide enhanced digital experience to our customers.
