Watsons unveils a new look

Saturday September 8th, 2007

Those who single out Watsons Your Personal Store for its distinctive and trendy shopping ambience will be delighted to know that the flagship store at the SM Mall of Asia now looks even better, with a more spacious layout and colorful designs.

With a footprint in ten Asian markets, Watsons Your Personal Store is currently Asia's leading Health & Beauty retailer. It is also part of the Health and Beauty Store chain of A.S Watson, the largest health, beauty, cosmetics, and perfumery retailer in the world.

Expansion has been rapid since the 1980's when just nine stores in Hong Kong paved the way for thousands, securing Watsons' leadership and authority on Asian health and beauty. To date, Watsons has 170 stores in the Philippines with each store carrying the best brands in health, wellness, and beauty.

Starting this month, Watsons Your Personal Store will further enrich their customers' lives as it unveils the new layout of its flagship outlet at SM Mall of Asia. The new, more spacious store layout will help promote a steady stream of brand-new products while facilitating a more dedicated one-to-one customer service — all designed to make shopping for a wide range of health, wellness, and beauty products an even better experience and a lot more fun.

"We wanted to create a shopping environment that reflects the personality and lifestyle of our young, hip, and trendy customers," says Krish Iyer, Managing Director, Watsons Personal Care Stores Inc. "Now, they will be able to navigate easily around the store through our more spacious aisles. As part of our commitment to always keep up with the needs of our dynamic customers, we continually strive to bring in new high quality brands and products to our stores. We source our products from all over the world in order to provide only the best health, wellness and beauty solutions for our customers."

Bigger and Better

The Watsons' store at SM Mall of Asia is now 759 square meters of shopping paradise with wider aisles, fresher, more vibrant color schemes, and clearer signage that allow customers easier navigation through the store. The new design gives each customer the unique opportunity to experience a melange of merchandise at their leisure via the wide range of samples, testers, and trial areas in designated areas around the store.

Store displays of Watsons' new merchandise are now enhanced and more accessible to shoppers. With more beauty consultants and professional advisors giving attentive service at the Watsons Pharmacy, the store is able to provide each customer with personalized advice. As part of its special promotions for September, best-buy packages will be available for customers in need of health, wellness, and beauty solutions.

New and Exclusive Brands

This September also sees Watsons' shelves beefed up by the arrival of new and exclusive skin, hair, and cosmetic products from France, Israel, Australia, Germany, Sweden, and the US.

Beginning this month, top quality hair care brands Mark Hill, Elseve by L'Oreal, and baby brand Soothing Naturals by J&J will be made available exclusively at Watsons. Customers can also experience leading skin and cosmetics brands such as Aveeno, La Vera, Palmer's, 4U2, Kiss Nails, Ardell, and Make Up For Ever at Watsons Mall of Asia. In keeping with Watsons' strive to provide everyday essential solutions to every customer, the health and men's grooming sections will also see the influx of quality brands such as GNC Vitamins, Xando, Shiseido For Men, and Recipe For Men. And more…with Yes to Carrots – a line of face, body and hair care.

Personalized Service

Besides an improved store design with a new and exclusive product lineup, Watsons now boasts of a more attentive and customer-dedicated ambience. Beauty Consultants roving freely about the store will offer makeovers and need-to-know hair and beauty tips. For the month of September, visitors will be treated to Hair and Scalp Consultations with a special scalp camera to help them figure out their individual hair care needs. The Watsons Pharmacy will also be providing medical consultations, body fat analysis, blood pressure reading, and skin screening services with instant results.

This new, more personalized customer service is part and parcel of the Watsons promise of delivering only the best products and services. For the whole month of September, customers will get the chance to see for themselves the new world of Watsons through booth displays, discounts on selected items, pick-a-prize promos, and many more activities dedicated to providing health, wellness, and beauty solutions to every Watsons visitor.