Sustainability is a top priority for Watsons, so the brand introduced the "Greener Stores Global Framework" last year to make its stores more sustainable and to empower customers to make better choices to lower environmental impacts. To further the mission, today, Watsons has announced its cross-over campaign with MIRROR to inspire 18 million of its loyal customers to Go Green across 4 Asian markets including Hong Kong, Malaysia, Taiwan and Singapore.
Cross-over with MIRROR, Go Green Together
The Go Green with MIRROR campaign aims to encourage customers to take positive actions in their daily life to make more sustainable choices. The idea is that if everyone makes a small difference every split second, the impact would be enormous if we do it together. During the kick-off event, MIRROR performed their brand new song: “GO GREEN” and shared with the audience the green actions they have taken in their daily lives. Overseas Watsons followers enjoyed the livestreaming event as representatives from the 4 Asian markets interacted with MIRROR onstage to promote sustainable lifestyle.
Malina Ngai, CEO of AS Watson (Asia & Europe) says, “AS Watson is the world's largest international health and beauty retailer based in Hong Kong. MIRROR is also a very popular and successful singing group, born and made in Hong Kong. Both of us are representing Hong Kong’s spirit. Mirror reflection means infinite possibilities, which coincides with our brand's belief and inspires our collaboration.”
“I hope MIRROR will go beyond Hong Kong and move towards the international markets like Watsons, and inspire more people to live a greener lifestyle that contributes to a sustainable future. Together, by sharing happiness, positivity, care and love to ourselves, our communities and our planet with "The New Beautiful" initiative, Watsons strives to create a better world for all.”
The Low-Carbon Virtual Green Garden
At the same time, Watsons has developed a game to promote sustainability where customers can create their own virtual Green Garden. By completing various green tasks over the course of 6 weeks, customers can establish a greener lifestyle through “Skip it” (Reduce); “Bring it” (Reuse) and “Keep it” (Recycle). The App will then estimate the carbon emission savings for each green task and Watsons will then match the carbon emission savings and sponsor relevant tree-planting projects. The project is estimated to offset 900 tonnes of CO2 and make a bigger impact on our planet in parallel to its green actions. Customers in different markets including Malaysia, Singapore and Taiwan can play the game on the Watsons App, while customers in Hong Kong can play the game via the MoneyBack app.
Dance Challenge for Greener Lifestyle
“GO GREEN” is MIRROR’s brand new song composed by the group. It will be aired in Watsons stores across different markets including Hong Kong, Malaysia, Taiwan and Singapore, reminding customers that green actions can be a part of their life, and it can be as simple as snapping their fingers. Selective stores will be turned into MIRROR GO GREEN Flagship Stores to promote the message of low-carbon living. Furthermore, customers can participate in the #GoGreenMIRRORdance challenge on social media to spread the impact of MIRROR across Asia and to create a more sustainable future.
